Brief

To create a logo for a donut shop to be used on their food app.

Description

I was tasked with creating and designing a logo for a donut shop, which they plan to use with their app. To begin the process, I developed a mood board in Adobe Photoshop to establish the visual direction and overall style. I then used Adobe Colour to explore and select a suitable colour palette for the design.

Once the direction was clear, I moved onto Adobe Illustrator to bring the concept together. I experimented with several logo variations, refining the design through multiple iterations until I arrived at a final version that best represented the brand. I experimented with the shape of the donut hole and landed on a pink and brown colour scheme to suggest chocolate and strawberry sweet flavours.